6/4/2023 0 Comments RapcaviarI had conversations with a few people internally at least two years ago. It’s important to us to create these different channels where we can add context and speak to what’s important to us and the culture. It’s different when you go on RapCaviar, you see the songs and that’s it. They were able to contextualize whatever they’d present to you. You look at other outlets that were important throughout hip-hop history, whether it’s XXL or the blog era, there’s always context. ![]() I always had the opinion that a playlist is not enough. When did you come up with the idea for a video podcast and explain how it works? ![]() We want to be a part of the conversation - of what’s already happening, but also starting the conversion. You see it today with the creative we did with the “Feelin’ Myself” (playlist) where we did this anime-style illustration with 10 of the most important female rappers right now. You see it last year with what we did with the Mount Rushmore of rap. ![]() About a year and a half ago, we partnered with an agency to really rev up the socials and start sparking conversations. You’ve seen some of it through our social channels. It’s transitioning into having more of a voice in the culture, in addition to simply playlisting songs and supporting artists as a streaming service. ![]() Where do you view its role in the music industry? RapCaviar has played such a vital role in blowing up hip-hop songs.
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